Why images are necessary.

Images can make or break a website. We’ve seen plenty of websites that were built with a modern website builder and yet they look like they were from the early 2000s. Why? We’ve noticed a trend when someone builds their own business website: they forget to add enough images. So here is a friendly reminder on the importance of images on your website and the 5 types of images we think you need to to engage your website visitors.

We should mention that not all these types of images will fit the style of every business, especially bigger businesses aiming for a corporate look. But generally speaking, if you are a small business, you should try to aim for these types of images. The placement and design of images on a website can be hard to do intuitively, which is why our templates already have the placement and design done for you. You can easily insert your own images simply by clicking a button.

Here are the types images you’ll need to add to your Sitepodd website.

Logo

If you don’t have a logo yet, get a logo. The main reason for the importance of a logo is tied to branding. You want to brand yourself clearly and be memorable to those visiting your website, and hopefully those who are returning to your site. Make sure your logo is placed well on your site (statistically, it’s most effective in the top left of your website) This helps your visitor recall your logo and branding.

Banner

 

A banner can be used for design, to make an announcement, or sometimes to do both at once. If you are looking for a site that has a full screen sized banner as your homepage, there are a few things you’ll want to keep in mind. Make sure the resolution of your image is high quality. You’ll want it to be at least 2000 pixels wide. If you were to use an image with only 500 pixels in width and stretch it out to full screen, your image will look blurry and incredibly unprofessional. Fortunately, most royalty free image websites allow you to download a high quality version of the images.

The following problem is that these images are large in file size. You’ll want to make sure that you optimise these images so they maintain the same or similar quality, but have a smaller file size, therefore loading your website quicker and keeping engagement with your visitors.

We have a blog post on where to create a logo and find images here.

Your team

Pictures of your team on your about page can be used as a way of creating trust, or to make your business feel more personal. It really depends on what persona you want your business to display. It can be doubly effective if your customers are then going to see this team member in your store or business.

Gallery

Don’t underestimate the potential of an image gallery. They don’t have to be super fancy with lots of animations. In fact, we’ve seen businesses over-complicate their image gallery and detracting from the user experience which defeats the whole point of an image gallery. So why have an image gallery? It’s not to show off your website designer's abilities, it’s to show off your product. Hand select some nice images of your product or service and don’t go overboard. Visitors want to get an idea of what to expect from your product or service. Give that to them.

Personality

 

This one should be done last, and for fun! Having feature images here and there to display a bit more personality of your business is something that can build your brand, but also connect with the visitor. If they see images of you smiling and connecting with your customers, it will communicate something about the service they can expect from you. Connecting with potential customers on an emotional level can be more powerful than any special offer you might use to draw them in.

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