Understanding good strategy

Strategy is a fundamental concept in business. It has permeated through history as a method for reaching success. Unfortunately, strategy has become little more than a buzzword - interchangeable with “goal”, “vision”, and “objective”. These latter things are all useful for a business – but they are not strategy.

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s2smodern
5 images you need

Why images are necessary.

Images can make or break a website. We’ve seen plenty of websites that were built with a modern website builder and yet they look like they were from the early 2000s. Why? We’ve noticed a trend when someone builds their own business website: they forget to add enough images. So here is a friendly reminder on the importance of images on your website and the 5 types of images we think you need to to engage your website visitors.

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s2smodern
How to reclaim your internet privacy

Time to take back your privacy

It’s no secret that privacy is now largely compromised when you go online. Whether it’s corporations giving you “free” services so that you’ll consent to giving away your privacy, or worse, governments and hackers doing it without your consent, internet privacy is a growing concern for internet users. Here are some tips to winning back your privacy.

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s2smodern
3 free resources every website needs

Trying to find free resources to build your website?

It's easy to get stuck in the old habit of doing things. We hope you are not still using Microsoft Paint (no judgement if you are) because there is a whole world of resources out there that have been developed to help you create. We are going to show you how they can help you make your website even better.

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s2smodern
What is CRM

Who loves managing their data with spreadsheets?

Nobody. Well, very few people have a passion for spreadsheets. It’s not that managing your data with spreadsheets isn’t helpful, it often is. The use of google sheets and other cloud resources can make their utility quite efficient. Why then do they become a nightmare for most people? Because of the overwhelming amount of information, you need to keep hold of. At some point, you just need a resource that is going to manage and automate the process for you. Enter, Customer Relationship Managers.

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s2smodern
designers vs website builders

We've seen it all too often...

Businesses want a website, but get stuck believing they only have two choices. Pay thousands of dollars for a custom designed website or getting a cheap (or free!) website builder, and then doing all the work (not to mention the motivation) themselves.

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s2smodern